View this post on the web at https://themakingof.substack.com/p/zeiss-tony-wisniewski-on-the-new In this episode, we welcome back Tony Wisniewski. Tony runs marketing at ZEISS for their photo and cine divisions in America, and helps support photographers, filmmakers and cinematographers every day. In our chat, we hear about their latest updates to the Otus family of lenses, including the brand-new Otus ML. Also, Tony shares about the resurgent photo market — and where things might be heading in the coming months and years. “The Making Of” is presented by AJA: Introducing the all-new KUMO 6464-12G Redesigned for maximum reliability and performance, KUMO 6464-12G is a high-capacity 12G-SDI router featuring 64x 12G-SDI inputs and 64x 12G-SDI outputs that enables cost-effective signal routing for production and post. Ganged dual- and quad-port routing configurations let users combine multiple inputs and outputs for Dual Link video and key, 4K, UltraHD, and Quad Link 8K workflows. KUMO offers seamless routing of uncompressed, compressed, or camera raw signals. Learn more [ https://substack.com/redirect/bcf8cbf7-ce5c-413a-bf66-ec1a41b1c739?j=eyJ1Ijo... ]. High-Capacity Storage Meets Pro-Level Docking The OWC Gemini delivers the best of both worlds—massive dual-drive storage and essential connectivity in one sleek Thunderbolt solution. Perfect for post-production pros, it offers RAID-ready backup, 2.5Gb Ethernet, an SD card reader, and ports for all your gear. Whether you’re editing footage or offloading media, Gemini keeps your workflow fast, organized, and ready for anything. Take a look here [ https://substack.com/redirect/36261ace-562b-4cbd-97f8-f49f2b3431a7?j=eyJ1Ijo... ] Check out the ZEISS Otus ML: Now on sale, the Otus ML 1.4/50mm photography lens from ZEISS is the new generation of high-quality optics for your photographic art. Find it at your favorite photo retailer! Learn more here [ https://substack.com/redirect/01f6ab53-6572-4edc-86b6-eb3e342f6a1f?j=eyJ1Ijo... ] The Glass Dome Rises - Powered by Igelkott Plates Netflix’s The Glass Dome is climbing the charts in the U.S. Behind the scenes: Igelkott Driving Plates. Built from the ground up for In-Camera VFX, captured with One-Lens 360 technology. No stitching. No compromises. No problem. Want the same power behind your production? 📩 Email us: hello@igelkottfilm.se [ mailto:hello@igelkottfilm.se ] A New Solution from Videoguys… The SanDisk Extreme Portable SSD is built for adventure, fitting seamlessly into your mobile lifestyle while delivering blazing-fast NVMe performance with read speeds up to 1050MB/s and write speeds up to 1000MB/s. Designed for content creators and on-the-go professionals, this high-capacity drive is tested and compatible with iPhone, making it easy to free up space on your smartphone. Its rugged design offers up to three-meter drop protection, IP65 water and dust resistance, and a durable silicone shell for extra security. Backed by a 5-year limited warranty, the SanDisk Extreme Portable SSD is now available in an impressive new 8TB capacity at Videoguys.com [ https://substack.com/redirect/272d25c1-c1e7-46dd-b0f0-413e7b63f450?j=eyJ1Ijo... ]. Read more here [ https://substack.com/redirect/ab30976f-6606-4e09-b614-20472850934a?j=eyJ1Ijo... ] Featured Book: Engage Filmmakers This new report offers a detailed look at what filmmakers read, share, and trust. Based on over 1.5 million articles and posts, Engage Filmmakers is designed for organisations that want to reach filmmaking audiences in a meaningful way. It shows what topics resonate, which formats perform best, and how to build lasting credibility. What’s inside: • Audience segmentation by filmmaking role • The content formats that get attention • Platform strategies backed by real data • Practical guidance for building trust with filmmakers If your team creates content or campaigns for the film industry, this is built to help you do it better. Explore here [ https://substack.com/redirect/d5714d96-887f-4016-aa5a-fa866b57765b?j=eyJ1Ijo... ] — 10% off for “The Making Of” readers! Upcoming NYC Event: Gold Women’s Health & Business Conference Join us Thursday, May 8 in NYC for the Gold Women’s Health & Business Conference—an empowering afternoon focused on elevating women in business and well-being. Learn SEO, Marketing Strategies, Funding resources, & Wellness insights for women. This powerful experience is designed for Founders, Creatives, & Professionals ready to thrive in 2025 and beyond. For in-person and virtual tickets, visit here [ https://substack.com/redirect/a2ca7976-14e6-4161-85e2-3fd93fff2aac?j=eyJ1Ijo... ] Podcast Rewind: April 2025 - Ep. 76… “The Making Of” is created by Michael Valinsky [ https://substack.com/redirect/ef3d8557-6f26-4139-a983-a14e947ad292?j=eyJ1Ijo... ]. If you’d like to promote your products or services to 160K filmmakers, content creators, broadcast and live event production pros reading this, please email us at mvalinsky@me.com Unsubscribe https://substack.com/redirect/2/eyJlIjoiaHR0cHM6Ly90aGVtYWtpbmdvZi5zdWJzdGFj...